Investors come in different shapes

Angel investors/angel syndicates: Private individuals that invest in early stage ventures. Often former entrepreneurs or C-level managers who can also bring you valuable networks and help you scale your business.

HNWI/UHNWI: High net worth individuals (who are not dedictated angel investors but occasionally allocate a small percentage of their funds to a venture they really like)

Family offices: Traditionally very discrete in-house wealth management structures of wealthy families

Venture capital (“VC”): funds specialised in early stage investments

Corporate investors (“CVC”): corparate funds that directly invest in external startup companies

Government or university funds/incubators

Institutional investors